Embroidery
Thread has a weight to it that print never will. When a crest is embroidered, it does not just sit on the shirt, it announces the club. We digitise, stitch and finish it in house.
The Embroidery We Do
Not every crest wants the same treatment. Tell us the look you want and we will tell you honestly which technique gets you there.
Flat Embroidery
The classic. Thread laid flat and dense for crisp crests, sponsor logos and name badges. Reads clean at any size down to about 15 millimetres.
3D Puff Embroidery
Foam is laid under the stitch so the letters lift off the surface. Bold, raised and made for caps and streetwear front panels.
Applique
Fabric is cut to shape, laid down and locked in with a satin border. Covers large areas fast, adds texture, and cuts the stitch count dramatically.
Chenille
The thick, fuzzy varsity letter. Deep pile yarn with a felt backing, exactly as it should be on a letterman jacket or a school award patch.
Woven And Embroidered Patches
Stitched separately then heat sealed, sewn or velcro backed onto the garment. Ideal when the same crest goes on many different products.
Metallic And Specialty Thread
Gold, silver and tonal threads for championship kits, anniversary crests and premium retail lines where the badge is the whole product.
Multi Head Machines, One Locked File
Our embroidery floor runs multi head machines threaded from a controlled colour library. Once your crest is digitised and approved, the file and the thread codes are locked to your account, so the badge on this season’s kit and the badge on next season’s kit are the same badge.
- Colour matched thread library with recorded codes per client
- Machines rethreaded and tension checked at every colour change
- Backing chosen for the fabric, so knits never distort after washing
- Every crest inspected under magnification before the garment moves on
Where The Thread Goes
These are the standard positions we embroider on a jersey, polo or training top. Custom placement is available on request.
- 1
Left Chest Crest
The standard club badge position. Usually 60 to 80 millimetres wide.
- 2
Right Chest Brand Mark
Manufacturer logo, league mark or a second sponsor.
- 3
Collar And Neck Detail
Founding year, motto or a tonal mark stitched into the neck rib.
- 4
Centre Chest Sponsor
Large sponsor logos. Usually applique or flat stitch on a stabilised panel.
- 5
Sleeve Badge
League patch, captain armband mark or a competition badge.
- 6
Hem And Back Neck
Player name, squad number or a discreet club tag at the hem.
What Drives The Price
Embroidery is priced on stitch count, not on colour count. More colours cost nothing extra. More density and more area do. Here is roughly where common jobs land.
Your Logo Is Not An Embroidery File Yet
A PNG is a picture. A machine needs a stitch path. Turning one into the other is a craft, and it is the single biggest reason embroidered crests come out looking cheap elsewhere.
We Redraw And Digitise
Our digitiser rebuilds your artwork as a stitch path, choosing underlay, stitch type, angle and pull compensation for the exact fabric it will sit on. Stretch knit and rigid twill need completely different files, and we build them separately rather than reusing one.
We Stitch A Physical Sample
Before your bulk runs, we stitch the crest on the actual garment fabric and photograph it. Fine text that will close up, colours that will fight each other and outlines that will pucker all show up here, not on your finished order.
You Approve, Then We Run Bulk
Once you sign off the sample, the file is locked and stored under your account. Every reorder for the next five years comes out identical, because it comes from the same file with the same thread codes.
Thread, Backing And Finish
Send Us Your Crest
Email your logo in any format you have. We will digitise it, stitch a sample and send you a photo before you commit to a single piece.
Get A Quote Talk To A Digitiser